The risks section of a company’s 10-k is normally thought of as a mundane, unchanging part of the filing, at least to me. I have found it rare that they bring up an issue that was otherwise not common sense. Recently I have began to approach the risks section in a different way, especially in companies that are going through significant changes. The new approach involves analyzing both the current and previous 10-k for changes in the risks outlined by the company; especially additions of new risks. This methodology was first brought to me attention while listening to The Investor’s Podcast. A quantitative momentum investor spoke of algorithms, which scan through annual reports looking specifically for changes in the risks section. The idea is that if there is an addition to the risk section it is because the lawyers told management that there is a new potential issue that they need to cover themselves on. I recently applied this methodology to the Rubicon Project (ticker: RUBI...
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