There is a psychological aspect of the economy that is often
passed over for more easily measured statistics. Consumer confidence is as
important to the economy as the unemployment rate and inflation. Consumer confidence
can serve as a catalyst to fuel spending which will in turn begin to the fuel
the economy through a positive feedback cycle.
The principal is essentially the inverse of the paradox of
thrift. If consumers believe that the economy is strong and growing, they
will be more open to discretionary spending and this increase then
fuels a real expansion in the economy. The current president elect may be the
positive and optimistic attitude needed to kick start the American economy from
a slow growth phase to a stronger growth phase.
For all intents and purposes the U.S. economy is relatively
strong. Unemployment is low and GDP is strong, however there is still a concern
over our growth prospects. It feels as if we are stuck in a sort of economic
rut where slow growth means low inflation and low interest rates. A boost to
consumer confidence through a flamboyantly optimistic president could generate
the jump in spending that healthily pushes up inflation, pulling our economy
out of a slow growth rut.
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