On February 29, 2016 Gopro investors are optimistic. Gopro announced the acquisition of two video editing apps, “Splice” and “Replay”, costing them a cool $105 million. The apps will allow users to immediately edit content on their phone, a dimension that Gopro has been struggling with. The question becomes, what about this acquisition makes the company worth $176,025,000 more as the markets have been showing today? It is definitely a promising software, but I seem to recall a time when Gopro said that they were going to make their own mobile video editing software. During the Q2 2015 conference call in July, President Tony Bates stated, “We are now in the final phases of development and testing of a new mobile app that’ll allow users to seamlessly trim and share the best photo and video moments captured on a GoPro. We expect to launch this experience before the end of summer.” In their Q3 earnings call in mid October, with the new software still unreleased, Nick Woodman sta...
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